Currently internet access is widespread around the world. Today they access the network crowd of people with very different and eager for information interests. They left behind the years in which such access was exclusive to certain persons seeking only to chat online or find information about the most trivial topics. If we want to have a blog successful that receives many visits and wake up the interest of our readers, really need to know what kind of people visit us and why visit us. It is essential to think about the needs of our target audience. We have to bear in mind that if the content of our blog is not relevant in the eyes of stakeholders, probably nobody will visit them and they will go to the competition. We must put passion in what to write and not write to fill of false content in our blog. Articles must write them with real conviction, since this attitude is perceived by the people that access the Internet and found your page.
The public Internet is characterized by not being faithful to this or that site. When someone can’t find what you are looking for and how you need it, without hesitation it will go to another site where offer you what really looking. This last must be taken into account if we want to maintain the loyalty of our readers. I will repeat it once again. To write in our blog should do so solely thinking about our potential customers, focusing all our efforts on the satisfaction of our visitors and to give solutions to their needs. That said, I’ll give below some tips to know our target audience effectively and successfully undertake the design of our Web pages. Firstly we could investigate the profile of users who visit our website. We do this by analyzing the e-mails, phone calls, contact forms that fill our booklets, the frequency of use of the contents of our Web site, etc.All data collection which we can develop will give us very accurately the profile of the people who use our site.
Another very useful service that we can use is Google Analytics. The installation is quite simple and only requires a few minutes. Information here is provided by us is very interesting. If we take a brief look at the control panel we can observe different parameters such as the number of visits, percentage of rebounds, average time on the site, percentage of new visits, traffic, overview of content sources, etc is highly recommended to use Google Analytics in order to determine the type of people who visit our content and discover trends and preferences that our potential customers have in this way. Study the competition to know what is what he does and is another of the things we should do to see as it does toward where we can steer our efforts. We will focus only on those companies whose pages are located in the top of the search engines and that, of course, their level of success is undisputed. Finally we could also surveys on-line, in order to establish the level of satisfaction of readers who visit our Web sites, requesting your feedback on our website, of the problems encountered in it and how we could improve it. Up to here a series of tips to make our site more profitable and to increase considerably the visits towards him.