It is these indicators can be used when calculating the cost of banners. There are two main indicators: – number of banner impressions. Each download page, where placed banner is equal to one show. In fact, if the number of hits is 1000, this does not mean that 1000 people saw the banner. Rather, it is 200 people watched an average of 5 pages with banners.
We shall see later that, for example, banner exchange network enabling you to see not only the number of banner impressions, but the number of unique hits, ie just so those 200 hits for unique visitors (on banner exchange networks, read one of the following articles). According to Ben Silbermann, who has experience with these questions. By the way, Do all visitors see the banner? – Is also unknown. After all, some people just turn off graphics image in the web browser. And others so impressed content pages that do not pay any attention to banners. Hence quite obvious conclusion: the placement of your banner will be more effective than less banners available at this site. This is a variant of the famous sayings from childhood (I would say wisdom), “fewer people – more oxygen. ” Here I do not consider the case when your banner is so big and steep that it just overshadows everything else. Can in fact stand out and attract the attention of the dimensions of the banner. True, it will cost much expensive (about money matters – see the continuation of this article) .* So you food for thought: – but is it really effective in 1000 show a banner at a major news portal, where in addition to your banner found 5-6 other banners? Or maybe be more useful will be 500 hits a relatively small site where your banner is totally dominated?