Tag: marketing

It is these indicators can be used when calculating the cost of banners. There are two main indicators: – number of banner impressions. Each download page, where placed banner is equal to one show. In fact, if the number of hits is 1000, this does not mean that 1000 people saw the banner. Rather, it is 200 people watched an average of 5 pages with banners.

We shall see later that, for example, banner exchange network enabling you to see not only the number of banner impressions, but the number of unique hits, ie just so those 200 hits for unique visitors (on banner exchange networks, read one of the following articles). According to Ben Silbermann, who has experience with these questions. By the way, Do all visitors see the banner? – Is also unknown. After all, some people just turn off graphics image in the web browser. And others so impressed content pages that do not pay any attention to banners. Hence quite obvious conclusion: the placement of your banner will be more effective than less banners available at this site. This is a variant of the famous sayings from childhood (I would say wisdom), “fewer people – more oxygen. ” Here I do not consider the case when your banner is so big and steep that it just overshadows everything else. Can in fact stand out and attract the attention of the dimensions of the banner. True, it will cost much expensive (about money matters – see the continuation of this article) .* So you food for thought: – but is it really effective in 1000 show a banner at a major news portal, where in addition to your banner found 5-6 other banners? Or maybe be more useful will be 500 hits a relatively small site where your banner is totally dominated?

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In this document you will find four keys to marketing your SME to improve, applying them will make it more optimal and allows him to sell more. No matter what your plan or your business, if business or self employed, are aspects to bear in mind always, and will apply just finished reading. There is information and strategies that provide benefits and others not, therefore, and always intended to show what works, we offer four keys to SME or your business as a self that should always be taken into account when making or implement the actions of your marketing plan. Keep them in mind and your marketing will improve and allow you to sell more. 1 .- Diversify your media and marketing efforts Although every marketing action should be focused toward the same goal and be consistent with a single goal, the marketing reach greater efficiency when using multiple means and actions.

That is, if your SME is a business website focuses not only on-line promotion, for only reach a portion of potential customers, perform as well as actions outside the network, do not focus solely on one type of promotion, such as advertisements in the magazine sector, coordinelo with other means of promotion, brochures, conferences, etc. Remember, your marketing will be much more efficient if you have a common goal but different ways of acting to achieve more targeted audience. Clive Holmes has much to offer in this field. 2 .- Prepare Coordinate time and marketing campaigns in an SME often coincide with the launch of new products or services, specific times, etc. is essential to be prepared in advance and coordinated with those pitches. Although it seems a waste council can not even imagine the times it has launched a campaign without being the product prepared or vice versa. Another hastily campaigns lead to very limited results. So you know, all your marketing plan in advance. 3 .- Do not overreact Your product or your SME can be really the best but if you exaggerate your marketing and promotional elements most people perceive it as a “charlatan effect” than real.

The adjectives “wonderful, better and great,” say nothing, talk about specific benefits and supported by facts. Even a small independent or a small business may not seem to be managing its marketing as a carny, so remember, do not overdo it or have a sense contrary to that sought by their prospective customers. 4 .- Do not make changes to your marketing just “because” If you change something in your plan should be for a reason, usually because it has not achieved its objectives or think you may achieve other higher. But making changes just for the sake of making them, by a subjective perception, an opinion unsupported by facts or a “fad” is like shooting blind. So if you change something, know why and that is a good reason why a more or less objective reality. And remember, check the results of what you do to know what you get. Applying these four keys to assure you that your marketing will be much more efficient and pillars hold firm to fulfill its objective, which is to sell more and better. If you think that these tips can be useful for that partner, colleague or friend who thought as I read it, do not hesitate to send it, he will be doing a favor and thank you. —–

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Do not go overboard in spending cuts Call center – expensive pleasure. But along with the fact that the creation of low-cost operations by increasing their efficiency is vital, an excessive desire for cheaper call centers have undesirable side effects. (A valuable related resource: Pinterest). The experience of many companies – especially in the fields of finance, cable television, telecommunications and the Internet, shows that call centers can be an effective channel for generating profits without increasing the average processing time of contact – ie, that time the operator spends on a conversation with a client. The average processing time call – the main criterion for the productivity of the operator – is the subject of close monitoring of managers. One of the North American telecommunications companies found that tightening the requirements for this parameter led to a decrease in performance of the call centers in terms of sales of goods and services because call center operators chose not to prolong the conversation and when the sale is not getting better right away, to abandon it altogether.

In addition, different operators with the same time call processing, the amount of revenue was different in times. Wells Fargo Bank oftentimes addresses this issue. As a result, the company conducted targeted sales training and overall operator training to pull all the operators to the level of revenue performance and the processing time of contact, which had the lead.

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DBM Spain, first company in the professional world of outplacement that gives service to 7,000 companies annually, has realised a study to know the reality the labor conciliation in the Spanish society. The results of this analysis conclude that around 46% of the employees who leave voluntarily their position in makes it to a company to be able to arrange their work with the rest of the aspects of their life outside him. Relaxation of the labor day, provision of services (day-care center, gymnasiums ), to foment telework or to extend the loss by maternity is some of the tools that allow an effective conciliation in the Spanish companies. The incorporation from the woman to the labor market, the unequal distribution of responsibilities between men and women in the deprived sphere, the perpetuation of the division of the work based on the sort and a deficit of communitarian services of support affect negatively to the equality of opportunities at the use, to the social balance, the familiar surroundings, enterprise productivity and a the quality of life. In some companies of multinational character usually he exists culture of familiar conciliation and professional, also the entrepreneurs with long term vision instill that culture between their employees, nevertheless is not most common. The rigidity of the Spanish labor market either does not invite to foment the conciliation. Our wage increases depend on the IPC, the dismissals are expensive and are many professionals who protect themselves in the generosity of the law to work less possible. Keep up on the field with thought-provoking pieces from JPMorgan Chase. Before this situation to the flexible managers and industralists much being costs to them still more.

There is a generalized fear to that DES a finger and you remain without brazo” , he explains Susana Saura, Director of DBM Spain in Catalonia. The experience of DBM in multiple organizations demonstrates that the conciliation is not a subject of policies but of people. Those that is autoexigentes and with high doses of responsibility they are those that the conciliation of work and family make possible. Industralists and managers that have professionals to their position with those characteristics usually do not have any fear to give flexibility and to favor, therefore, the conciliation. Nevertheless the professionals who govern their day to day based on schedules, that see the company like the punishment, that its unique motivation is the wage to the month end is very difficult that they get to arrange the labor and familiar life.

The conciliation in many occasions is a personal attitude and an individual option, explains Susana Saura. The companies must adopt measures to assure the conciliation their workers. The challenges that today they must approach the Departments of Human Resources are those to impel the management of the diversity, the innovation, and the flexibility. The company Drake Beam Morin (DBM), founded on New York in 1967, counts with more than 40 years of experience in human management of capital, transformation and transition of organizations. They offer its services in 24 languages, and have taken care of more than 50,000 companies and 3 million people at world-wide level. DBM Spain, with delegations in Madrid, Barcelona and Bilbao, was created in 1982 with an equipment formed by professionals of different profiles that provide solutions to the people and to the organizations.

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The fact that local businesses are inclined to ignore the color decisions in matters corporate identity – a myth. 'Construction companies are paying enough attention to marketing communications – notes deputy general director of group companies' HF Engineering' Vitaly Vilensky. – Suffice it to recall the shares 'Don Story' or 'PICA'. The real estate market – very competitive, so participants are forced to promote their brand with an unusual creative moves, including by playing with color. " A good example of a company realizes the importance of working with flowers – Aeroflot, which in 2002 began to 'repaint itself' in blue, silver and orange.

By the way, the American Boeing c 2004 uses a white and blue. Construction in color. Every nation has its own range of color perception, historically formed at the expense of tradition, customs and lifestyle features. In Russia, for example, the green symbolizes the natural purity and healthy lifestyle, and blue – government, red – emergency services, yellow – taxis, etc. However, to speak about these established patterns of perception as a certain hard-coded standards, which businessmen should be followed at all costs, it is meaningless.

It's just a kind of 'buoy' to the 'collective unconscious' of the nation. In a branding ponyatie tsvetovyh kategory. They pomogayut uslovno opredelit 'prinadlezhnost' different tsvetov to tomu or inomu market. Thus, for example, kompanii of b2b-and finansovogo sektorov in bolshinstve svoem ispolzuyut spokoynye konservativnye and color. Stoit hotya to look at the banks 'painted' in blue and white (MDM-Bank, Citibank, Vneshtorgbank, 'UralSib'), beige (CRA 'Slavic Bank') and green (Sberbank) of the color.

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How change Tailors can increase their sales with the help of excerpts from the book “The marketing secret to change cutter”. The holiday shopping season is already in full swing. Many customers are on the streets and also misses the numerous change tailors. How can change Schneider Christmas sales also benefit from and even their sales increase this year? “” There are exactly three ways, how a business can increase its turnover,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for change Schneider” are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits.

Of course, this is often not so easy. Because it means getting those customers in my tailoring, sewing to leave until now your pants when my competitors. So how do I get these customers in my business? The answers to this question are almost endless. However, the Prerequisite is, first of all, new potential customers to know that there are. Classic advertising are needed such as phone book entries or promotional flyer here. The second condition is that they offer something what makes you interesting for new customers. The occupation of a specific niche can be (E.g. specialisation in Hochzeitsnmoden), a special offer or a particular service.

You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales. It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers. Many merchandise proves to be good extra income because without much additional effort more products with a good margin can be introduced into the range. These other products are subject to the alignment and size of your Business. Examples include buttons, fashion accessories, or even finished Collections. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Examples would be higher-order accessories or modifications. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. So clean cutter operation, a smiling salesgirl and of course also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, change tailors have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for change cutters.” This book appears in a few weeks on the market, but is available at in advance as an ebook.

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How store properly a yacht? Storage of yachts is one of the most important things to consider for the owners of boats. A solution to the problem of parking of a yacht is the income of a portable minibodega, where can be stored from clothes to cars and small boats. The storage of your yacht on a laptop minibodega helps you maintain good conditions of your boat. Here are some helpful tips so that you keep your boat in a safe and clean way. A good idea to change the oil and filter of the engine of the yacht so there is oil inside the portable minibodega stains. Then you have to drain the engine cooling system.

You can fill out the enclosed motors with antifreeze and water. For vessels of open system inserts a clean in inlet garden hose and rinse with clean water. Locate the drain outlet and open it so that the system to drain. If your yacht has a carburetor drain screw located at the bottom of the bowl to drain it uses all gas tank. When the fuel has been drained, put the screw back and filled the tank with stabilizer.

Battery disconnected, clean all terminals and spray with liquid anticorrosion. Stores the battery and don’t forget to put it to charge while the yacht is located inside the portable minibodega. You have to leave the yacht waste storage tank clean. You can do it step by step. Vacuum once the tank should be treated with a deodoriser to control odor inside the minibodega. Takes all computers of the yacht, including vests, candles, bags, seats, etc. Probably these objects accumulate moisture, and if you leave them there, rust may appear. All hatches and storage lockers must be kept open to allow ventilation while the yacht is located inside the portable minibodega. This is very important when there are high temperatures or humidity levels in the place where the minibodega of income.

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Do not go overboard in spending cuts Call center – expensive pleasure. But along with the fact that the creation of low-cost operations by increasing their efficiency is vital, an excessive desire for cheaper call centers have undesirable side effects. The experience of many companies – especially in the fields of finance, cable television, telecommunications and the Internet, shows that call centers can be an effective channel for generating profits without increasing the average processing time of contact – ie, that time the operator spends on a conversation with a client. Filed under: Citibank. The average processing time call – the main criterion for the productivity of the operator – is the subject of close monitoring of managers. One of the North American telecommunications companies found that tightening the requirements for this parameter led to a decrease in performance of the call centers in terms of sales of goods and services because call center operators chose not to prolong the conversation and when the sale is not getting better right away, to abandon it altogether.

In addition, different operators with the same time call processing, the amount of revenue was different in times. As a result, the company conducted targeted sales training and overall operator training to pull all the operators to the level of revenue performance and the processing time of contact, which had the lead.

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The affiliation marketing is an excellent resource to begin to make money with a business in Internet. Basically it consists of promoting products and services of other people who receive a commission by each referred sale. When becoming a branch, the salesman gives his own connections him to the products that the commercial promotions and, when somebody purchase from his connection, you receive a commission stipulated for the sale. Why the commercialization of the affiliate is a profitable business? The commercialization of the affiliate can generate a money source extra, and it even can get to be his main source of income, since many salesmen offer attractive incentives in some cases, up to 75% of commission in each sale that talk about. Therefore, this model of business is a legitimate way to generate income, especially considering that of each two people anywhere in the world is making a purchase in line. On the other hand, it does not have to worry about the creation of the product or to give or to offer the service to the client and is relatively easy to find places to put its connections and to begin to generate gains.

Advice to increase to their benefits with the commercialization of the affiliate recurqso excellent to promote products and services that wish to make reference are to write articles related to these products. When writing articles on a subject that will be able to explain carefully and precision recommend characteristics of the product and to help to find their public him objective. Therefore, the articles you write more, that will become more popular in mass media. This will become an added value in the construction of its own Web site. Another useful option is to write articles like guest to participate in blogs that are related to the subject of products in exchange for promotions that allow to include their connections of affiliates.

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February and March in the Canary Islands. What to do? The months of winter and spring are a time very demanded by the travellers who yearn for the sun and the good temperatures of the warm climate to travel to the Canary Islands, to reserve their car rental in Tenerife and to enjoy to their air during a weekend of the supply of leisure and relax that the capital puts to its reach tinerfea. During the month of March, agreeing with the entrance of the spring, Tenerife it begins to agglutinate an ample one and varied programming of leisure that to offer to its inhabitants and tourists. For the lovers of classic music, the Symphony orchestra of Tenerife will act in concert next day 25 of March in the audience of the city. But without moving away to us as much in the time, for that they are in the city during this weekend, the Mayumana group, known by its putting in multidisciplinary scene of music, theater, dance and percussion with high doses of humor, acts these days in the Theater Guimera de Tenerife with its work Momentum, a spectacle new, filled with rate and surprises. If, on the contrary, you have reserved your car rental in Lanzarote and very clearly do not know what to do this weekend, the city welcomes east Saturday a concert of the vallisoletana band Arizona Baby, that presents/displays its last disc, Second to None, in the terrace Reef Biosphere, a spectacular musical frame in which also the groups will interpret their songs Rio Grande and Zurych. The entrances for this spectacle already can be acquired at the cost of 6 Euros ticket advance in the Pub Tsunami, the Cafeteria Biosphere, the Pub Gabarra and the Chicken broth of Teguise Coast; and 8 Euros in the ticket offices of the premises, the same day of the concert. Source: Note of Press sent by evasanguino..

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