Month: <span>August 2014</span>

Published August 29, 2014 by

Advertising Marketing Communications

Effectiveness of advertising communications should be assessed in two ways: in terms of goods and in terms of the buyer. When creating advertising communication uchityvatsya two main reservoir of information: about the consumer (Socio-demographic characteristics, motivation, attitude to the product and the propensity to innovate), product (product uniqueness or positioning, the situation of consumption emotions or feelings in consumption). Consider stages of working with information about the consumer. To create a promotional communication, first you must clearly identify the target audience, which is addressed to future communication. Methods of determining the target audience can be expert (expert advice of the market) and experimental (market research of consumers). The first step in this process – identification of socio-demographic characteristics.

Necessary analysis of active consumers of your product. At what age these people, male or female? High income they have or low? The next step – to understand the motivations of this target group. Motive – is that cause or another person's actions. It is located 'inside' the individual has a 'personal' nature, depends on many external and internal to the individual factors, as well as other actions arising parallel with the motives. Motive not only induces a person to action, but also determines what to do and how this action will be implemented. To identify the target audience can be motivated to use the most well-known and widespread classification, which is a hierarchy of needs Maslow. His concept of human needs Maslow proposed in 1950, It includes the following main ideas and assumptions: People always feel some kind of needs, people have a set of expressed needs, which can be combined into separate groups, the group needs are hierarchical arrangement in relation to each Friend, unmet needs prompt people to action, satisfied – not motivate people, and if a need is satisfied, then in its place comes another, the person usually feels several different needs, needs that are closer to the bottom 'pyramids' primary demand satisfaction, demand a higher level are beginning to act on the person, after the general meet the needs of lower-level, higher level needs can be satisfied in more ways than lower-level needs.

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Published August 17, 2014 by

Aunt Mary

Cleaning, which makes Aunt Mary, after you see that the cleaning Company offices are tucked away just shine and sparkle, already perceived as a certain anachronism. Thorough cleaning of business premises can be carried out by the department to create your own buckets and mops. You may wish to learn more. If so, Bill Phelan is the place to go. However, creating such a department, the head of a commercial company can get very nasty headache. Office cleaning tool creates a unit will result in additional expenses for staff who need to water, feed and raise costs for the acquisition of cleaners, cleaning companies who buy from the manufacturer for a penny or were selling them, so even at the cost of administration. Is it worth the candle, such cleaning.

Moscow – big city, and there is always a lot of specialized organizations that may be happy to relieve you of this non-core and yet is always required for your firm's activities. Carry out the calculation. We have statistical data about professional cleaning cleaning company office in Moscow and Moscow region will cost customers from $ 0, 5, $ 2, 5 a month per square meter. When the commercial organizations are beginning to believe that slowly but surely, are inclined to believe that bezkompromissnuyu struggle for the purity of their offices better to pass this very professional purity. Wet cleaning, which is carried out every day for moderate money in your Cabinets tightened friendly staff from the side, much nicer than the content of staff who cleans rooms at about the same level or worse, and the means and responsibility requires an order of magnitude higher.

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home & family

Published August 1, 2014 by

Dining Room

The option of integrated kitchen and is very practical for daily use of both spaces, where the need to prepare raw dishes as quickly and serve in the most agile as possible. If the kitchen is not very large, you can integrate the next room as a dining room opening by removing a wall or an arch. But even in small kitchens is possible to locate a dining area with table and chairs. Folding tables are attached to the wall or hide in a cabinet in the kitchen and even in a drawer. Living room Another very common option is to integrate the dining room and put the kitchen as close to the first. In this case, try the dining remove the smallest possible space to lounge. Locate the table and chairs in a corner (better near the window), close to the wall or to integrate a terrace or veranda rooms for a dining area are a few options. When distribute the furniture should be taken into account the spaces that should be free from traffic, access to furniture or allowing, for example, removing chair to sit on the table (about 60 cm between the chair and the wall).

If you put a dresser with door near the table (very handy for storing dishes and cutlery), we must take into account the opening angle of them. Choose the table The choice of furniture also helps to maximize space. If the room is small should not be dismissed, for example, using an extendable dining table, folding or next to a wall. We must also bear in mind that some materials "weigh" visually more than others. In general, the smaller the space, more light will be advised that the chairs and tables.

For example, a table with glass top is more light to the eye than a wooden one. Forms and measures the length of the table is determined by the number of people who must support (it is estimated that each one requires 60 cm). For the dining table it is advisable to practice a width of 90 cm, although there are also 80 to 100 cm. As for shapes, the round tables are best suited for spaces small because, proportionately, more diners fit in a square. Both of those fit well in a square room. On the contrary, if the plant is rectangular model is recommended this form or oval. The appropriate A person sitting chairs occupies a space approximately 76 cm wide. With this data, we can calculate how many seats can be included in the chosen table. In this sense, we must remember that chairs with arms occupy more space than straightforward. It is also important to consider the visual effect produced by the materials and colors. For example, the chairs of straight lines, thin legs (aluminum, for example), backup grid or bars and light colors are more visually than are all of wood, upholstered, with very high backs and dark colors . The dining room should be practical above all, abandon those old and pompous dining rooms were located so lonely in a room.

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hall home improvements

Published August 1, 2014 by

General Manager

The Internet, also called working from home, job is one of the ways more modern achieve the financial independence and given the current circumstances product of the Economic Crisis, this option is taking much boom in our days. There are several ways to work on the internet and can be conducted from anywhere, preferably from home, since we will need to set a timetable, though some people develop it even from a cyber cafe. To make our work on the internet successful should treat it as a business, in which we will have to mainly invest time, also will have to invest in tools for our work. The decision to work from home on the Internet, keep in mind that you will be President and General Manager of your company, so you must set a schedule to not feel overwhelmed with your new lifestyle. Work from home on the Internet, or that the same thing is to have your own business on the Internet is much more simple and economical that have a traditional business, and the difference lies in that in a traditional business need, In addition to time a big investment of money, unlike a business over the Internet, where the investment of money is minimal and will need to devote at least three hours a day to our work. As a last point must be emphasized, that in the same way that happens in traditional jobs may be difficulties on our way to success, so it is essential to be a patient, very steady person and be willing to learn. Maria Lucia Mendoza.

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