How change Tailors can increase their sales with the help of excerpts from the book “The marketing secret to change cutter”. The holiday shopping season is already in full swing. Many customers are on the streets and also misses the numerous change tailors. How can change Schneider Christmas sales also benefit from and even their sales increase this year? “” There are exactly three ways, how a business can increase its turnover,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for change Schneider” are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits.
Of course, this is often not so easy. Because it means getting those customers in my tailoring, sewing to leave until now your pants when my competitors. So how do I get these customers in my business? The answers to this question are almost endless. However, the Prerequisite is, first of all, new potential customers to know that there are. Classic advertising are needed such as phone book entries or promotional flyer here. The second condition is that they offer something what makes you interesting for new customers. The occupation of a specific niche can be (E.g. specialisation in Hochzeitsnmoden), a special offer or a particular service.
You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales. It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers. Many merchandise proves to be good extra income because without much additional effort more products with a good margin can be introduced into the range. These other products are subject to the alignment and size of your Business. Examples include buttons, fashion accessories, or even finished Collections. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Examples would be higher-order accessories or modifications. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. So clean cutter operation, a smiling salesgirl and of course also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, change tailors have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for change cutters.” This book appears in a few weeks on the market, but is available at in advance as an ebook.