As every year, eventoplus Group has done its market research for corporate events, held responsible for events with companies (142 responses), event agencies (81 responses) and service providers for events (122 responses). Health market. If 2009 was a difficult year, the company responsible for events not foresee an improvement in 2010: the weighted average of their responses indicates a reduction of 5% of their budgets in 2010. In fact, 50% think that the events have been canceled in 2009 will not be made in 2010 either. If agencies and suppliers are more optimistic (only 21% of providers and 20% of agencies provide a slump in 2010, against 43% of providers and 52% of agencies that see a recovery), customers can send and wait a difficult 2010. Other related sectors can compensate for this negative development of the national corporate market. First, some traditional markets issuers to Spain again to send groups (UK, Germany, and to a lesser extent France). Second, the market has provided a good congress 2010, better than 2009.
Finally, the Spanish presidency of the EU generates an activity that will bring profitability to many suppliers, and some agencies. Cambiosa According to practitioners, the industry will be different in several respects, after this recession: measuring the impact and justification for the events will be very important, the procurement process will remain very tight, it will simplify the staging; lower the level of luxury. Only 5% of respondents expect no significant lasting impact. In the end, the market is driven to a stage much more cautious in financial terms and content of the event: the love of large assemblies and "showcase event" giving rise to much more pragmatism in the purchase.