It is not newness for that some vehicles of communication still macabra of the journalism keeps the old strategy that explores the misery human being to gain hearing. Nobody denies the importance of if showing the reality in these occasions of tragedies as of the River, to not only inform the population as well as to sensetize and to charge some authorities that if comovem and if they worry more about the loss of popularity of what of lives the human beings. Or in making average with president Dilma and lying that never it left to receive mounts of money and support from the federal government, n its Cabral? Cad the 30 Cove million? The paper of the vehicles to also inform involves of public utility and at these moments it does not have as to try to separate them. Some vehicles are extremely selective and they do not open hand of its spaces advertising executives, directing information on places for blood donations, clothes and provisions only for its vestibules of the Internet. He is excellent that they also place, but I I ask: we have more people with Internet or domiciles with TVs? That species of alms is this? Without counting that still we see, unhappyly, that scene of the reporter interviewing somebody that finished to lose the family and making the classic question: ‘ ‘ What you are feeling at this moment? ‘ ‘.
E after that, as teaches the manual of the sadojornalismo, ‘ professional remains been silent holding the microphone close to the mouth unhappy it, until the coitado poor person if falls down in its emotions in one cries perversely induced. Without counting in the cases where some of the regional press, beyond from fear not denouncing with seriousness the omissions of the executive that such position reflects in the invoicing of the vehicle, still blame the inhabitants for the fact not to have left its houses. How many city halls and governments already had received mounts of money for housing and they had not given priority to that they live local of risk or they had deviated these mounts of money for other ends, also the illicit ones? Yes it has serious people yes, but we count in the fingers of one of the hands conscientious vehicles of its responsibilities as service of public utility. If the problem is loss of invoicing, why does not create a periodic (or multiple supports) for information with addresses of the places of delivery of the donations, information on what it is being more necessary, way to pack etc etc etc? They do not have shame not! I am certain of that many companies if would interest in sponsoring or supporting an initiative of these and would gain an excellent image institucional, beyond being much more noble for the vehicles of what what they make today in the covering of these tragedies. This history not to tie the image of the product or marks the disasters is fake thing of manualzinho of Marketing and that, normally subvaloriza the intelligence of the consumer. Everything will depend on the subtility with which the opoiador will appear. He is obvious that it will not be thus: ‘ ‘ It helps to the victims of the disaster of more than 700 died in the Rio’ ‘ , exclusive sponsorship of Ta idea!
