Certain forms of solving conflicts, plan a strategy, designing a work or make decisions resulting better performance long and short deadlines. In relation to the foregoing, the intense competition to which the companies are subject has forced top management to improve effectiveness and quality in all its processes, to recover its competitive advantage. The increase in quality requires an organization to make significant changes in their philosophy, their mechanisms of functioning and its programme of human resources. Techniques that emphasize motivating factors for employees, changes in corporate culture and training of employees, have received wide acceptance by the collective organizational. Competitiveness and technology organizations have to be very attentive to the environment, in order to adjust their behaviour to the social environment of that part, namely the global society; and to stay in the market have to be willing to grow and grow implying very inside look to go towards outside and, although it is leading and have secured a space, organizations must go beyond, not to settle, venture into new markets, transform and support everything that is continuous improvement and acquiring new technology to streamline the information that benefits the decision-making process. Compete has become in a new reality and new challenge for entrepreneurs.
In the most diverse sectors, the economic crisis, with its consequent commercial opening, has been accompanied by an upsurge in the rivalry among established companies. New sectors, both nationally and internationally (Villalba, 1996) have arisen. In addition to the above, organizations who want to stay in the market should bear in mind the philosophy of innovation and modernisation in response to stimuli of international competitiveness. In addition, they should establish strategic alliances with business groups. Managers are subject to consider the necessity of concentrating on what means a scenario of economies open in contrast with the scenario of closed economy that prevailed in Venezuela for decades. Companies must now have high shares of research and technological development since the products today have much shorter life cycles than in the past. These significant changes which have been unleashing, have produced a positive turnaround for human resources, under this personnel must be kept permanently in a continuous learning process that allows you to modify its behaviour in response to new experiences.