Knowledge balance sheet and marketing information system have common interfaces knowledge balance sheets have the potential to open for a wide range of applications. As always the future raw material “Know” in the Brannpunkt, especially the most knowledge-intensive and information-based marketing processes are offered for such opening the application. The combination of analysis for marketing controlling and intellectual capital is helping to establish a foundation for the look into the future and inexhaustible potential and strategies. Action-related operation in addition to this strategic vision but also concrete information can be and win recommendations for improve budding in daily practice to. In the foreground, a demonstration of business expertise is here not so much. Instead, look for functions and procedures relating to knowledge balances should be sharpened. Connections from knowledge balances to questions, which at first glance more in marketing controlling Home seem, should be made more transparent. CF.
Becker, Jorg: marketing controlling and intellectual capital profiles and portfolios for knowledge factors, ISBN 9783837071320. have much marketing information system and knowledge balance together and build both on the single raw material, which still grows due to repeated use. The largest common intersection is likely to be found, that both marketing controlling as intellectual capital as an essential core element of the knowledge balance reinforced focus on qualitative, i.e. so-called soft”align success factors. The balance of knowledge supports the early detection of future opportunities and risks.
As a pure status quo application in the long term is not sufficient, these can be extended with regard to the future prospects of the company. Many display options, such as for example traffic light charts with red yellow green areas for the assessment of the knowledge factors, are easily understandable and also can the credibility to decision makers and Increase acceptance. It creates an effective instrument for controlling, can be traded with the active (not just reactive). CF. Becker, Jorg: marketing controlling and intellectual capital profiles and portfolios for knowledge factors, ISBN 9783837071320. The balance of knowledge can be used as a wide communication platform for planned activities of the company. Nothing is so convincing as an intuitiveness as offered in the form of portfolio, traffic light diagram and effect mesh plots. This promoted also holistic, strategic thinking. The classification and logical structuring of the knowledge balance prefers an approach with the cracks and contradictions in the assessment and control of factors can be avoided. The presentation reveals the dynamics of the effect relationships between knowledge factors with lever – and feedback effects (graphical network representation).