But social intragroup communication can do more. The question is about how to provide excellent service to the mass segment with maximum limits of the human resource. It is known that the mass market is not too prityazatelen in matters of service, so a client relationship with him is enough to achieve the conditions of 'zero-stimulation' and maximum convenience. It is quite possible to integrate into a single electronic system for access to the most popular in the services segment. Today there are machines that combine the functions of issuing and receiving cash, receiving daily payments. But these systems are not common, rather inconvenient, and involve far too many features that are included in the structure of consumption patterns in the financial market. Perhaps automated systems can become full-fledged alternative to bank branches, which should serve more lucrative segments of the application of human resource. In the described business model should be consider the risk of a repulsive effect of technological factors as the quality of the mass market is relatively far from perfect from the perspective of financial and technological literacy.
But the history of evolution consumer attitudes toward payment terminals, set today at every turn, allows to count on a fairly simple and quick integration of technology in the segment. To accelerate this process must adhere principles of simplicity and user friendly interface and controls. For example, the use of control technology touchscreen, a common market of payment terminals, will exploit the already accumulated skills consumers and radically simplify the learning process.