And if you have conceived to deploy its advertising campaign with the use of spam, stop immediately! There are dozens of other, more effective ways of advertising through e-mail, which also does not entail such consequences as spam. And that should be taken instead of unauthorized mass mailings and illegal, I can fit in her short one sentence: 'Open your mailing list! " Marketing via e-mail is as effective as possible, which is why it attracts so much attention. But most start-ups can not imagine using another e-mail as spam. Read additional details here: Robert Kiyosaki. Especially since they do not see the need for opening and managing his own subscription list. But the attempt of your business and not the instrument is identical to Aimed Shot on your own feet. Bennett Rosenthal is open to suggestions. E-mail first free. Even if we have to pay any money for the tools for opening, maintaining and servicing their own mailing list and subscription list, we are talking about several hundred dollars a year, but that in return you get unlimited opportunities to communicate with prospects and customers, who themselves wished to become your subscribers. Go, for example, the local post office serving the area where you live, and ask whether you can send letters to everyone for free, or laid in a tiny amount of money? I'm sure you will answer a loud laugh. Why, in this case does not involve all in favor of its own possible power given to us by e-mail? As a rule, people who are not their own newsletter and on this basis do not build your mailing list, give me one of three answers, calling the reasons why they can not to do so.