STYLIGHT is an official partner of STYLE.de, the exclusive shopping portal by CondeNet. STYLE.de combine their skills from two strong partners: on the new Web page, CondeNet bundles all the title of VOGUE.com and GQ.com, GLAMOUR.de, VANITYFAIR.de MYSELF.de shopping activities. The editorial article by STYLE.de by STYLIGHT AdStyles “intelligent STYLIGHT shopping solution link. The trends described and products can be found directly and bought by STYLIGHT. “Editorial shopping: E-Commerce meets inspiration editorial shopping” is the intelligent combination between inspiration and shopping: thematically appropriate fashion items are shown automatically to the editorial articles the reader.
The user, for example by VOGUE.com or GLAMOUR.de, to inform STYLE.de about the latest shopping trends and get the opportunity to compare and buy directly. Thanks to STYLIGHT, the tedious research in countless online shops is taken off the customers. The Visual similarity search by STYLIGHT In addition allows the customer to get more products, matching in colour and shape next to the selected objects. These can appear also in alternative price categories. Benjamin Gunther, Managing Director and co-founder of STYLIGHT: We believe in the great potential of the editorial shopping in the fashion sector.
With the STYLIGHT AdStyles, we now offer a solution that can be deployed quickly and easily. We are happy to have found a prestigious partner, who not only shares this assessment, but also actively promotes the development of us with CondeNet.” STYLIGHT AdStyles with the STYLIGHT AdStyles”brings the young company now an interface developed specifically for cooperation on the market. With an own API and widgets, STYLIGHT editorial topics, assign the appropriate search results for STYLIGHT reduces the overhead for the online editors to a minimum. It bypasses the availability problems so far partly STYLIGHT individual articles with the Visual similarity search. If a product is sold out, articles with similar color and cut are shown to the customer. About STYLIGHT STYLIGHT, the shopping platform for fashion on the Internet, makes it possible to search simultaneously for fashion items of different brands in many online stores. Due to latest algorithms of image recognition the STYLIGHT users can find starting similar products from a product that match in style and color. Also, STYLIGHT offers the possibility to browse all available on the Web special offers on one side only. STYLIGHT will expand the platform and provide additional features, allowing even more search results in the near future. STYLIGHT GmbH was founded in November 2008 by Anselm Bauer, Benjamin Gunther, Max-Josef Meier and Sebastian Schuon and counts as well as Holtzbrinck Ventures of more renowned business angels to their investors. STYLIGHT aims to increase online and offline collaborations in the future. The specially developed interface STYLIGHT AdStyles”allows maximum flexibility in the implementation. Contact: Benjamin Gunther CEO Stylight GmbH Tel.: (+ 49) 151 241 363 99? E-Mail: press Conde Nast Verlag GmbH Ines Thomas Public Relations Tel.: 089 / 38104-413 E-Mail: