Workshop by Hoveler + Nold to determine company-men saving lever and delfort at the marketing purchase. Companies must woo customers to achieve the planned sales. While their marketing are however particularly in times of tight budgets often facing the problem: very little money available for this purpose available. A related site: Wells Fargo Bank mentions similar findings. “Against this background, Hoveler management consultancy specialising in the procurement management has + Nold Consulting GmbH (HNC), Dusseldorf, a consultancy offering marketing services price value shopping” designed. This aims to develop strategies to optimize the procurement of marketing services with the managers in the company. This aim can be, to cut marketing spending or to get more out of the existing, limited budget”, stresses such as HNC – CEO Dr.
Bernhard Hoveler. The range of services so to speak consists of two components. First determine the HNC experts on behalf of the company for the selected budget items, such as events or printed documents Who what of whom at what price in what quantity buys? “.” In addition they assign the items contained in the invoices as well as cost estimates the various trades ‘/ product groups’. “Because without this knowledge, so Hoveler, no solid starting points for an optimization of purchasing can be identified”. The necessary evidence exists, the HNC experts with the buyers of marketing services and Department representatives to a workshop meet. They define together, how can the potential savings and improve the cost-benefit ratio.
For example, by a volume concentration and the development of a company-wide supplier pool. Or through a systematic price benchmarking, because often several departments purchase similar marketing services at different prices. Or optimizing a specification, which reduces the number of variants such as print products. An important lever according to Hoveler also is to ensure that marketing and purchasing cooperate more. Here, it gets stuck in many companies. Therefore, a central question is often in the workshop: How can purchasing and marketing cooperate with each other, that marketing such as contract negotiations benefited from the experience of buyers? Furthermore: What arrangements are needed for this? The result could be according to Hoveler agreements such as: the savings remain with the marketing. With the saved money, projects such as the expansion of advertising presence be financed.” Or: We define although a cross-functional process of shopping. The marketing however, remains responsible for the definition of the specifications and the final selection of suppliers.” After the workshop, Hoveler created + Nagy a documentation, in addition to the savings also the paths are pointed out, to realize this. If desired the purchasing professionals also help implement the measures defined the company.