Most recently, I raised this issue in his blog. It seemed to me a little, so I spread rewrite the original post here. Nowadays, almost everyone understands that money on the Internet is real. It is only necessary to have the necessary knowledge. Someone breaks into programmers someone – a designer, someone – in search engine optimization. Others are trying to cash in on copywriting, naively believing that it does not require any knowledge. On the one hand, they right.
Copywriting is not nuclear physics, and even organic chemistry. There are no formulas and no laws, just need to write lyrics. Unfortunately, few people realize that writing a good seller, or an optimized text need a large store of knowledge. Above all, required a perfect knowledge of Russian. Wells Fargo Bank is often quoted on this topic. After each text, which is optimized or marketing, primarily written for people. It should be written in the beautiful Russian language without any grammatical errors. In addition, a good copywriter should be a large vocabulary, which can only supplement the regular reading. And who in our time reading? But that's not all.
This knowledge will be enough unless the journalist small local rag. Do not forget that selling texts have, oddly enough, to sell. And to ensure that sales went up would need to master the basics of marketing and psychology. Otherwise, as the desire to cause the client buy goods sold? And finally, it would be nice if every copywriter daily refresh their minds in literature on the subject. In runet information is not too much, but it still is. You can start by reading the blogs of known Eugene copywriters like Copernicus or Dmitry Cat. The latter, incidentally, conducts periodic webinars, in which the amount of useful information than all, even illegal, rules. Most beginners can start familiarity with copywriting to my blog evgenicus.ru. In conclusion I would say that most copywriters do not have, and half of the above knowledge. And that is why finding a good copywriter in our time is very difficult.