The sharpest birthday of all time is Aschaffenburg. Phillipe Lavertu recognizes the significance of this. redcoon.de celebrates birthday and an almost unprecedented success: 6 years after its foundation the Internet discount stores for consumer electronics, white goods, computers, photo- and sports requisites has 1.7 million customers. According to the surveys of the Marktforschungsinstuts FRP redcoon.de with ten percent of the market is the second largest online specialty mail order companies for consumer electronics in Germany. Redcoon.de celebrates the stricter 6 year course together with its customers. With two employees, redcoon.de CEO of Reiner Heckel started his company in the spring of 2003. Click Charles Koch to learn more.
Redcoon today employs more than 300 employees, of which around 200 in Germany. In addition to its central location in Aschaffenburg, the online discounter maintains offices in the Netherlands and Belgium, in Spain, Portugal, Austria, Italy and Poland. The company is currently active in eight European countries with its own online shops, this year should redcoon shops in Denmark and France will be at the start. Annual sales growth of more than 30 per cent basis for the expansion is a stable since the success rate. So, the company recorded a sales increase of more than 30 percent compared to the previous year and an increase in staff in similar magnitude last year despite the much-quoted economic crisis.
The number of Europe sent packages rose over the same period by proud 135 percent. Every month up to 140,000 articles leave the warehouses of redcoon, the average per shopping cart value is well over 300 euros. Currently, the company has approximately 1.7 million customers. Managing Director Reiner Heckel: Our market share in online trading for consumer electronics in Germany is now at 10 percent. We are the number two under the online special shippers in this area.