Both are both for the understanding of Consumer motives on the one hand, and the development of successful strategies, on the other hand, the call of action, decisively. “” A good example is the American brand of fruit of the loom”: in the Chinese culture, it is in the people’s Republic under the name of Xian Guo Bu Yi”, which roughly translates as fresh fruit clothing “means. That bear fruit “campaign used everyday Chinese fruit such as mangoes, alluding to trendy, comfortable and yet affordable clothing. Young faces and fashionable colors were added, to attract China’s new consumer. Also very successful Nike proceeded on the Chinese market. The American sportswear a popular marketing campaign built on the fact, that the old Beijing was guarded for centuries by nine gates. For more specific information, check out General Motors.
His 3-3 ‘-basketball campaign named battle of the nine Gates “a public tournament comprised by over 6,000 people in the forbidden city as the highlight. It was the first time ever, that a such event in this historical place was held. Turns out the influence extends from tradition even on the buying patterns of consumers. “Because the image” has always been a great importance was attached in the Chinese culture. “If the Chinese can afford it, he buys a car, the him face” gives and gives a high status outwards.
For this reason, other luxury brands such as Luis Vuitton and Fendi are very strongly represented, which adapt their advertising and product strategies to the cultural context of China. But the market is full of contradictions: even if consumers may drive an expensive VW and wear designer fashion, it may happen, that they simultaneously complain a bottle of shampoo about the price. Despite the incredible economic boom and insatiable consumer hunger of millions of Chinese live many below the poverty line to Chinese consumers. The annual income of the middle class is an average 51,000 RMB (7,000 US dollars).