It is one thing – perceived to SMS-services marketing, is quite another – as they react to the audience. The general public, in spite of everything, still resides in the belief that SMS-marketing – the next of kin of spam. A against the expected invasion of these spammers in the cellular network (the topic has been on the IT-band titles last three or four years) the question of ethics is one of the key. I must say that several large and reputable companies on the Russian market, have a pronounced bias against SMS-Marketing and essentially abandon the channel of communication with the consumer. Addressing representatives of the industry saw in concert recipient to receive promotional information. 'The subscriber / user must explicitly give permission to establish contact with him – schitaeyut experts.
– You do not have any specific company in a particular action, but series of actions on the part of an unlimited number of companies – always. " Proximity to spam – not only a myth that will dispel the SMS-developers of content and their customers. Given that the technology of mobile marketing widely used by manufacturers of cigarettes, beer, spirits, pharmaceuticals, come to the fore the relationship with the law. Contractor shall ensure that such SMS does not reach minors. The marketing director of SMS Media Solutions Dmitry Pavlyuchenkov calls the following methods of allocation of 'legitimate' audience through the use of mass communication c invitation to special events for through the use of mass communication with a request for the age by using the promo at the point of sale, on the packaging.