Tag: marketing

In this document you will find four keys to marketing your SME to improve, applying them will make it more optimal and allows him to sell more. No matter what your plan or your business, if business or self employed, are aspects to bear in mind always, and will apply just finished reading. There is information and strategies that provide benefits and others not, therefore, and always intended to show what works, we offer four keys to SME or your business as a self that should always be taken into account when making or implement the actions of your marketing plan. Reeta Kapnai Holmes often says this. Keep them in mind and your marketing will improve and allow you to sell more. 1 .- Diversify your media and marketing efforts Although every marketing action should be focused toward the same goal and be consistent with a single goal, the marketing reach greater efficiency when using multiple means and actions.

That is, if your SME is a business website focuses not only on-line promotion, for only reach a portion of potential customers, perform as well as actions outside the network, do not focus solely on one type of promotion, such as advertisements in the magazine sector, coordinelo with other means of promotion, brochures, conferences, etc. Remember, your marketing will be much more efficient if you have a common goal but different ways of acting to achieve more targeted audience. Clive Holmes has much to offer in this field. 2 .- Prepare Coordinate time and marketing campaigns in an SME often coincide with the launch of new products or services, specific times, etc. is essential to be prepared in advance and coordinated with those pitches. Although it seems a waste council can not even imagine the times it has launched a campaign without being the product prepared or vice versa. Another hastily campaigns lead to very limited results. So you know, all your marketing plan in advance. 3 .- Do not overreact Your product or your SME can be really the best but if you exaggerate your marketing and promotional elements most people perceive it as a “charlatan effect” than real.

The adjectives “wonderful, better and great,” say nothing, talk about specific benefits and supported by facts. Even a small independent or a small business may not seem to be managing its marketing as a carny, so remember, do not overdo it or have a sense contrary to that sought by their prospective customers. 4 .- Do not make changes to your marketing just “because” If you change something in your plan should be for a reason, usually because it has not achieved its objectives or think you may achieve other higher. But making changes just for the sake of making them, by a subjective perception, an opinion unsupported by facts or a “fad” is like shooting blind. So if you change something, know why and that is a good reason why a more or less objective reality. And remember, check the results of what you do to know what you get. Applying these four keys to assure you that your marketing will be much more efficient and pillars hold firm to fulfill its objective, which is to sell more and better. If you think that these tips can be useful for that partner, colleague or friend who thought as I read it, do not hesitate to send it, he will be doing a favor and thank you. —–

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Klick…ICH buy it to start, the Parkplatz…der location is so great that I had to park my car really far. When I finally arrived at the gag door, I had forgotten where I had posted my car and at the moment on the way out, could you me with the key in hand watch, and as I all the time kept pressed the alarm button with the hope of my car on the basis of the signal to find. Once inside, I have to mention not only endless corridors, shelves that go up to the ceiling (even Michael would have to imagine Jordan on the ten tips to identify the price), thousands of people at the wheel of a shopping basket (which almost cause the same traffic as in the rush hour), the queues at the box office. Fine, now seriously. Supermarkets went up with the idea to offer cheaper prices and variirte deals for the consumer, agree, but like everything else in this life, everything changes and evolves, we are day to day demanding the consumer and at the moment we are in a moment where We need an alternative to do the shopping. The solution resulting from this Perfil as the best: the Internet and the local businesses online. The 100% of the time that a user in one inverted Web of Internet shops, spends 95% of them to catch up and prices compare the principle reasons why buys a person on the Internet, and is the interesting thing after studying research, comfort and ease of use are.

The possibility to receive detailed information are without to feel stress when shopping important factors that appreciated the consumer likes. Imagine shopping with Pijama, this comfortably from your home. A business that is open every time and this 365 days a year. No queues? If you’re looking for diversity, the Internet has the largest shopping guide of all time. Products from anywhere in the world, with various styles and all kinds of pockets (prices with the ease of comparison only with one click). You have seen a film and you like the jean the Hauptperson…nichts lighter than the fashion online shop to go in and finished, you can set up your closet again with the trends autumn without to go out from home.

Did you forget the date of anniversary, calm down, go to an online shop and buy your girlfriend a hair treatment, a perfume or a Lippenstift…du can find everything. Like the gadgets? The Internet is the paradise of gadgets, visit the electric business and buy this dj console which you always wanted. Of course, the Tema security is always a reason of the big ‘buts’ at the moment of purchasing online. But during the last years, different establishments have emerged specializing in Web security. As well, many laws have set themselves protecting the consumer at the point that the consumer has the same purchasing rights, such as in the real world and the virtual. Finally, I remind you that we only buy the iceberg Prize by the online am see are. I wouldn’t be surprised if within a few years, people no longer go beyond your houses somal your things to make that they have just bought. Eva Schumacher

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Do not go overboard in spending cuts Call center – expensive pleasure. But along with the fact that the creation of low-cost operations by increasing their efficiency is vital, an excessive desire for cheaper call centers have undesirable side effects. (A valuable related resource: Pinterest). The experience of many companies – especially in the fields of finance, cable television, telecommunications and the Internet, shows that call centers can be an effective channel for generating profits without increasing the average processing time of contact – ie, that time the operator spends on a conversation with a client. The average processing time call – the main criterion for the productivity of the operator – is the subject of close monitoring of managers. One of the North American telecommunications companies found that tightening the requirements for this parameter led to a decrease in performance of the call centers in terms of sales of goods and services because call center operators chose not to prolong the conversation and when the sale is not getting better right away, to abandon it altogether.

In addition, different operators with the same time call processing, the amount of revenue was different in times. Wells Fargo Bank oftentimes addresses this issue. As a result, the company conducted targeted sales training and overall operator training to pull all the operators to the level of revenue performance and the processing time of contact, which had the lead.

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DBM Spain, first company in the professional world of outplacement that gives service to 7,000 companies annually, has realised a study to know the reality the labor conciliation in the Spanish society. The results of this analysis conclude that around 46% of the employees who leave voluntarily their position in makes it to a company to be able to arrange their work with the rest of the aspects of their life outside him. Relaxation of the labor day, provision of services (day-care center, gymnasiums ), to foment telework or to extend the loss by maternity is some of the tools that allow an effective conciliation in the Spanish companies. The incorporation from the woman to the labor market, the unequal distribution of responsibilities between men and women in the deprived sphere, the perpetuation of the division of the work based on the sort and a deficit of communitarian services of support affect negatively to the equality of opportunities at the use, to the social balance, the familiar surroundings, enterprise productivity and a the quality of life. In some companies of multinational character usually he exists culture of familiar conciliation and professional, also the entrepreneurs with long term vision instill that culture between their employees, nevertheless is not most common. The rigidity of the Spanish labor market either does not invite to foment the conciliation. Our wage increases depend on the IPC, the dismissals are expensive and are many professionals who protect themselves in the generosity of the law to work less possible. Keep up on the field with thought-provoking pieces from JPMorgan Chase. Before this situation to the flexible managers and industralists much being costs to them still more.

There is a generalized fear to that DES a finger and you remain without brazo” , he explains Susana Saura, Director of DBM Spain in Catalonia. The experience of DBM in multiple organizations demonstrates that the conciliation is not a subject of policies but of people. Those that is autoexigentes and with high doses of responsibility they are those that the conciliation of work and family make possible. Industralists and managers that have professionals to their position with those characteristics usually do not have any fear to give flexibility and to favor, therefore, the conciliation. Nevertheless the professionals who govern their day to day based on schedules, that see the company like the punishment, that its unique motivation is the wage to the month end is very difficult that they get to arrange the labor and familiar life.

The conciliation in many occasions is a personal attitude and an individual option, explains Susana Saura. The companies must adopt measures to assure the conciliation their workers. The challenges that today they must approach the Departments of Human Resources are those to impel the management of the diversity, the innovation, and the flexibility. The company Drake Beam Morin (DBM), founded on New York in 1967, counts with more than 40 years of experience in human management of capital, transformation and transition of organizations. They offer its services in 24 languages, and have taken care of more than 50,000 companies and 3 million people at world-wide level. DBM Spain, with delegations in Madrid, Barcelona and Bilbao, was created in 1982 with an equipment formed by professionals of different profiles that provide solutions to the people and to the organizations.

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The fact that local businesses are inclined to ignore the color decisions in matters corporate identity – a myth. 'Construction companies are paying enough attention to marketing communications – notes deputy general director of group companies' HF Engineering' Vitaly Vilensky. – Suffice it to recall the shares 'Don Story' or 'PICA'. The real estate market – very competitive, so participants are forced to promote their brand with an unusual creative moves, including by playing with color. " A good example of a company realizes the importance of working with flowers – Aeroflot, which in 2002 began to 'repaint itself' in blue, silver and orange.

By the way, the American Boeing c 2004 uses a white and blue. Construction in color. Every nation has its own range of color perception, historically formed at the expense of tradition, customs and lifestyle features. In Russia, for example, the green symbolizes the natural purity and healthy lifestyle, and blue – government, red – emergency services, yellow – taxis, etc. However, to speak about these established patterns of perception as a certain hard-coded standards, which businessmen should be followed at all costs, it is meaningless.

It's just a kind of 'buoy' to the 'collective unconscious' of the nation. In a branding ponyatie tsvetovyh kategory. They pomogayut uslovno opredelit 'prinadlezhnost' different tsvetov to tomu or inomu market. Thus, for example, kompanii of b2b-and finansovogo sektorov in bolshinstve svoem ispolzuyut spokoynye konservativnye and color. Stoit hotya to look at the banks 'painted' in blue and white (MDM-Bank, Citibank, Vneshtorgbank, 'UralSib'), beige (CRA 'Slavic Bank') and green (Sberbank) of the color.

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How change Tailors can increase their sales with the help of excerpts from the book “The marketing secret to change cutter”. The holiday shopping season is already in full swing. Many customers are on the streets and also misses the numerous change tailors. How can change Schneider Christmas sales also benefit from and even their sales increase this year? “” There are exactly three ways, how a business can increase its turnover,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for change Schneider” are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits.

Of course, this is often not so easy. Because it means getting those customers in my tailoring, sewing to leave until now your pants when my competitors. So how do I get these customers in my business? The answers to this question are almost endless. However, the Prerequisite is, first of all, new potential customers to know that there are. Classic advertising are needed such as phone book entries or promotional flyer here. The second condition is that they offer something what makes you interesting for new customers. The occupation of a specific niche can be (E.g. specialisation in Hochzeitsnmoden), a special offer or a particular service.

You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales. It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers. Many merchandise proves to be good extra income because without much additional effort more products with a good margin can be introduced into the range. These other products are subject to the alignment and size of your Business. Examples include buttons, fashion accessories, or even finished Collections. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Examples would be higher-order accessories or modifications. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. So clean cutter operation, a smiling salesgirl and of course also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, change tailors have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for change cutters.” This book appears in a few weeks on the market, but is available at in advance as an ebook.

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How store properly a yacht? Storage of yachts is one of the most important things to consider for the owners of boats. A solution to the problem of parking of a yacht is the income of a portable minibodega, where can be stored from clothes to cars and small boats. The storage of your yacht on a laptop minibodega helps you maintain good conditions of your boat. Here are some helpful tips so that you keep your boat in a safe and clean way. A good idea to change the oil and filter of the engine of the yacht so there is oil inside the portable minibodega stains. Then you have to drain the engine cooling system.

You can fill out the enclosed motors with antifreeze and water. For vessels of open system inserts a clean in inlet garden hose and rinse with clean water. Locate the drain outlet and open it so that the system to drain. If your yacht has a carburetor drain screw located at the bottom of the bowl to drain it uses all gas tank. When the fuel has been drained, put the screw back and filled the tank with stabilizer.

Battery disconnected, clean all terminals and spray with liquid anticorrosion. Stores the battery and don’t forget to put it to charge while the yacht is located inside the portable minibodega. You have to leave the yacht waste storage tank clean. You can do it step by step. Vacuum once the tank should be treated with a deodoriser to control odor inside the minibodega. Takes all computers of the yacht, including vests, candles, bags, seats, etc. Probably these objects accumulate moisture, and if you leave them there, rust may appear. All hatches and storage lockers must be kept open to allow ventilation while the yacht is located inside the portable minibodega. This is very important when there are high temperatures or humidity levels in the place where the minibodega of income.

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Do not go overboard in spending cuts Call center – expensive pleasure. But along with the fact that the creation of low-cost operations by increasing their efficiency is vital, an excessive desire for cheaper call centers have undesirable side effects. The experience of many companies – especially in the fields of finance, cable television, telecommunications and the Internet, shows that call centers can be an effective channel for generating profits without increasing the average processing time of contact – ie, that time the operator spends on a conversation with a client. Filed under: Citibank. The average processing time call – the main criterion for the productivity of the operator – is the subject of close monitoring of managers. One of the North American telecommunications companies found that tightening the requirements for this parameter led to a decrease in performance of the call centers in terms of sales of goods and services because call center operators chose not to prolong the conversation and when the sale is not getting better right away, to abandon it altogether.

In addition, different operators with the same time call processing, the amount of revenue was different in times. As a result, the company conducted targeted sales training and overall operator training to pull all the operators to the level of revenue performance and the processing time of contact, which had the lead.

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Mobile trend for mass communication important if the homepage still belongs to the most important communication tools, exhibitions not lose more smartphones than toothbrushes also also in the digital age in meaning. Through direct customer proximity and the many different objectives, trade fairs are extremely effective. However the communication channels in the digital age however, change and also the fairs are affected. With the clear statement that there are more mobile phones than toothbrushes, the mobility boom is more than visible. Every second sold mobile phone is even a Smartphone, so resulting new communication channels in mobile marketing. Also for the trade show marketing, mobile marketing is a chance to connect the digital content with the direct proximity to customers on-site. Mobile mass marketing is the ideal connection between interactive online world and the stand on the ground and uses interactive catalogs so the advantages of an unlimited and digital information transmission through videos, or Price lists as well as the direct proximity and personal contact.

The current development of mobile trade show marketing looks like, statistics show the new messestand.de. With the title of the exhibition of DNA, the statistics show not only the current developments of mobile marketing, but also strategy approaches with which mobile marketing can be integrated. The concept of the fair of DNA is composed of three components: digital close currently. Digital means the integration of digital and interactive content such as product videos, mobile websites or sweepstakes at the booth through different interfaces, such as links, QR codes or applications. The close uses direct customer contact, order a personal customer contact and direct communication. To use more current content and current interfaces, helps the topicality.

Through these three building blocks, mobile marketing can successfully be incorporated in the mass communication and increase customer value also. Because although about 40% of trade fair visitors the mobile Transmission of information will find interesting and useful, the content must be not to advertising-heavy as over 70% are not willing to get advertising via their mobile phone. Through the interaction and individual self-determination, what content through which interface can be obtained, the problem of unwanted advertising, but can be used against. Get more information and the complete statistics downloads on. You will find also all all content such as checklists for exhibition planning, catalogs other messestand.de statistics as a download.

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The affiliation marketing is an excellent resource to begin to make money with a business in Internet. Basically it consists of promoting products and services of other people who receive a commission by each referred sale. When becoming a branch, the salesman gives his own connections him to the products that the commercial promotions and, when somebody purchase from his connection, you receive a commission stipulated for the sale. Why the commercialization of the affiliate is a profitable business? The commercialization of the affiliate can generate a money source extra, and it even can get to be his main source of income, since many salesmen offer attractive incentives in some cases, up to 75% of commission in each sale that talk about. Therefore, this model of business is a legitimate way to generate income, especially considering that of each two people anywhere in the world is making a purchase in line. On the other hand, it does not have to worry about the creation of the product or to give or to offer the service to the client and is relatively easy to find places to put its connections and to begin to generate gains.

Advice to increase to their benefits with the commercialization of the affiliate recurqso excellent to promote products and services that wish to make reference are to write articles related to these products. When writing articles on a subject that will be able to explain carefully and precision recommend characteristics of the product and to help to find their public him objective. Therefore, the articles you write more, that will become more popular in mass media. This will become an added value in the construction of its own Web site. Another useful option is to write articles like guest to participate in blogs that are related to the subject of products in exchange for promotions that allow to include their connections of affiliates.

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