With the enormous easiness that the new technologies (mainly of the world of computer science) arrive until us even though, with the increasing use of the Internet for leisure ends, (specialists already affirm that today the Internet occupies the second position in the media canals, only losing for the television) the form of if to consume music comes changing e, if dumb the form of if consuming music, the producing market must also change the form of produziz and vender for if adjusting the requirements of this new public of consumers. With this change of consumption it had ' ' evitvel' ' fall of great recorders, many believe that this reason has been the piracy, but in my point of view the truth is another one, that the piracy has not given its contribution, but the great factor that influenced all this change was the convergence of medias. But what it is this? The convergence of medias nothing more is of what the change of habits of the music consumers, how many people mainly in this new generation possesss a device of sound in the room of its houses, or in its rooms? The truth is that the habits had moved and today the people hear music in the cellular one, when hears in the car in many cases does not make it more with CDs and yes with one pen drive. It is if losing the culture of the Vinyl where we bought an entire record, many times because of the only music. With this new and increasing demand the old fonogrfica industry was charged and had that to pay the price, but he is if recompondo and acting of different form of the past exactly for having enxergado this change that occurs in the entire world. Currently when we hear the radio we come across in them with new names in the musical scene going off hits that it has duration determined for the media, after all the world of music has that to turn, with this new musical producers also appear, here between us, never produced as much music in all the history of the fonogrfica production. With as many produced musics being and very short intervals of time it has of if doubting the quality technique and musical comedy in such a way of the composers, how much of the producers, this when we do not hear ' ' more than the same ' ' , yes because the new block-type musical styles that appear catch hitchhiking, that is, so that the business is income-producing must have a coherence enters the artists of the sort, after all all the black sheep dies solitary. It was clearly that the fonogrfico market also changed and the reason of this change, is now a tip for the new musical producers that desires if to firm in this area, vocs must know to enxergar through the eyes of the consumers, but at the same time they must give a new face to its productions so that it has a renewal in the musical scene, who knows you even though does not create a new musical style, or at least a new source to the style that is producing. A great one I hug and until the next one. Matheus Barros is musician, musical producer and CEO of the Wild Studio Musical Productions.